AGENCY.
Raxo Studios
CREATIVE DIRECTOR.
Oscar Rivera
ASSOCIATE CREATIVE DIRECTOR.
Manuel Freixas
ART DIRECTION.
Natalia Cacheiro
DESIGN.
Francia Vallasciani, Juan Ignacio Paolantonio, Luciana Florio, Emilia Tonello
ILLUSTRATION.
Francia Vallasciani, Hilen Godoy
ANIMATION.
Jon Berrio, Ricardo Vitos, Joaquin Testa
Amazon.
@Alexa99.
Up in the Cloud
© 2021
For this project, our team had the opportunity of developing social media content for Alexa, Amazon's go-to AI. The mission? Make Alexa the most helpful, most loved and most trusted personal assistant online through engaging, relevant, inclusive, useful and fun content.
Alexa strives to be clever, relevant, and make the customer smile. Alexa’s humor shines through 24/7 (especially her dad puns), but never at the expense of efficiency.
The challenge of this project was grasping the unique tone, POV and purpose of Alexa, writing content worthy of her comedic skills while revamping the look & feel of her Instagram and her Twitter. We had to dive deep (or high, as she lives up in the Cloud) into her DOs and DON'Ts, personality-wise, in order to hit the mark with every copy and every concept, all while having in consideration all of the quarterly goals and musts from Alexa's dad, Amazon.
